FR

Expertise

What we do, precisely.

Four areas of expertise in service of a shared ambition: giving African and international organisations the voice they deserve.

01

Press relations

Increasing your visibility in African and Pan-African media.

We build and manage lasting relationships with key journalists and editorial desks across the continent. From message conception to distribution, every press relations action is calibrated to maximise editorial relevance and impact with your target audiences.

  • Mapping relevant media outlets
  • Writing press releases and press kits
  • Organising press conferences and briefings
  • Monitoring and reporting on coverage
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02

Media intelligence

Media monitoring, analysis and mapping for informed decisions.

Our media intelligence service gives you a precise reading of the African media landscape: who publishes what, how, and with what impact. We produce regular analyses to inform your communication strategies and anticipate editorial dynamics.

  • Continuous media monitoring
  • Tone and influence analysis
  • Media and journalist mapping
  • Audience and reach reports
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03

Editorial strategy

Impactful messages aligned with African editorial codes.

We help you define a coherent narrative, adapted to the cultural sensitivities and expectations of African editorial teams. From the initial brief to published content, we drive your editorial strategy end to end.

  • Defining editorial positioning
  • Content creation: op-eds, interviews, infographics
  • Cultural adaptation of messages
  • Editorial calendar and publication planning
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04

Spokesperson management

Preparing, training, and supporting your leaders in front of the media.

A successful public appearance starts with preparation. We support your leadership teams in mastering media interactions: media training, interview preparation, press event management and on-camera coaching.

  • Personalised media training sessions
  • Preparation for interviews and public speeches
  • Coaching in crisis communication situations
  • Support at international events
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Let's talk about your project.

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